Head of Sales – Outbound, Fuel Germany

Job Purpose

The Head of Sales – Outbound – Fuel Germany owns the proactive new business engine across the German market. 

You are accountable for building and scaling a high-performance outbound function that consistently generates qualified pipeline and converts it into profitable growth. 

This is a performance-critical leadership role. Success is defined by predictable pipeline creation, disciplined sales execution and sustained revenue delivery aligned to Group growth targets. 

Key Responsibilities

Own outbound revenue and pipeline generation:

• Full accountability for outbound revenue against budget and stretch targets 

• Build predictable pipeline coverage ratios to support quarterly forecasting 

• Drive activity standards across calls, conversations, meetings and opportunities 

• Increase conversion rates from prospect, qualified opportunity, closed revenue 

• Maintain disciplined weekly forecasting and performance rhythm 
   

Design and optimise the outbound operating model:

• Define territory planning, segmentation and ideal customer profile strategy 

• Implement structured outbound sales methodology and qualification frameworks 

• Embed performance dashboards across activity, pipeline and revenue metrics 

• Drive rigorous Salesforce adoption, pipeline hygiene and data accuracy 

• Continuously refine scripts, objection handling and value positioning 

Build and scale a high-performance sales culture:

• Recruit, onboard and develop outbound sales managers and executives 

• Implement structured coaching, call listening and performance reviews 

• Own annual salary review process and commission validation 

• Increase revenue per head and productivity year-on-year 

• Develop succession plans and future team leaders to support scale 

Drive commercial rigour and budget control:

• Manage departmental budget and headcount planning 

• Identify performance gaps early and implement corrective action plans 

• Balance growth ambition with margin discipline 

• Align outbound strategy with wider Group cross-sell and retention objectives 

Lead cross-functional execution:

• Partner with Marketing to align outbound messaging and campaign support 

• Collaborate with Operations to streamline onboarding and reduce churn risk 

• Provide structured reporting to senior leadership on performance, risks and opportunities 

• Ensure outbound strategy supports broader Fuel Germany growth priorities.