CRM Manager (m/f)

Mission

Implement improvements to the CRM processes and strategy, propose methods to acquire & retain customers and participate in growth campaigns.

Responsabilities:

• CRM strategy definition integrated into the company strategy;
• Analyzing data to inform and drive business development and campaigns;
• Driving CRM initiatives and overseeing the execution of campaigns;
• Acting as a liaison between the IT/BI and CRM team to identify consumer segments to be targeted for campaigns;
• Partnering with different stakeholders (Sales Force/ Digital/Commercial MKT, Loyalty/Stores/External Markets & TeleSales) to keep them informed about upcoming customer management initiatives;
• Maintaining and improving data management processes and accuracy;
• Working with IT to manage CRM systems and data warehousing;
• Main responsible for Customer lifecycle management.