Product Marketing Specialist (m/f/d)

To further strengthen the Product Line Sensor Signal Conditioning and ASICs is looking for a Product Marketing Specialist (f/m/d) to drive the growth next Generation Automotive, Industrial and Robotics Sensor Products. 

Key Responsibilities:

Market Intelligence & Strategic Analysis:

• Investigate key market trends and competitive landscape, analyzing Political, Economic, Social, Technological, Environmental, and Legal (PESTEL) factors to identify risks and opportunities
• Develop and regularly review market models defining TAM/SAM/SOM using both top-down and bottom-up approaches integrated with product lifecycle models to support revenue planning
• Monitor competitor activities and establish benchmarking schemes to maintain competitive positioning
• Provide regular market intelligence and portfolio insights to Product Managers and key stakeholders

Product Strategy & Portfolio Management:

• Support the definition of product roadmap in collaboration with Product Managers, Application Engineers, System Architects, FAE, and Regional organizations
• Monitor the product portfolio continuously, identifying gaps, weaknesses, and opportunities to drive strategic actions
• Develop worldwide pricing strategies with Product Managers and support the quoting process

Customer Value Proposition & Market Understanding:

• Work cross-functionally to deeply understand market requirements, customer gains, and pain points across Automotive, Industrial, and Robotics sectors
• Transform customer insights and application requirements into compelling differentiators and value propositions, with focus on Total Cost of Ownership
• Drive business development activities to expand the product line footprint and market reach

Cross-Functional Collaboration & Stakeholder Management:

• Build trusted relationships and collaborate intensively with regional business development teams, Application Engineers, and internal stakeholders to support business objectives
• Represent the Product Line to internal and external partners, including exhibitions and customer meetings

Marketing Operations & Execution:

• Define and execute MarCom activities and support product launches with appropriate marketing materials
• Maintain regular updates of market models, lifecycle models, and planning documentation
• Provide ongoing updates on product, customer, volume, and pricing data to support overall strategy, pricing initiatives, and capacity planning in alignment with key stakeholders