Brand & Product Marketing Expert (f/m/d)

In Brand Marketing, we shape how Fielmann is perceived worldwide. Together with our teams across product, retail, e-commerce and PR, as well as our international markets, we create campaigns that bring our brand to life and drive it forward consistently.

You will work in an international environment and ensure that our global brand strategy is translated into impactful campaigns across all channels—creating a consistent brand experience while allowing for local relevance.

What you can expect. Your responsibilities.

• You translate our global brand strategy into campaign frameworks and scalable initiatives across markets.
• You coordinate the development and rollout of global campaigns across TV, digital, social, in-store and experiential channels.
• You manage global campaign assets and support localization together with regional marketing teams.
• You ensure consistent brand messaging and visual identity across markets while enabling local adaptations.
• You collaborate closely with internal teams and external agencies to ensure strong brand alignment.
• You support regional teams in implementing global campaigns and share best practices across markets.
• You monitor brand health, campaign performance and competitive activity to derive actionable insights.
• You continuously improve brand marketing processes, frameworks and cross-market collaboration.

Why we’re excited about you. Your profile.

• You hold a degree in Marketing, Communications, Business or a related field.
• You bring several years of experience in brand marketing, global marketing or communications.
• You have experience working on integrated campaigns across multiple markets and channels.
• You have strong project management skills and can coordinate multiple stakeholders and agencies.
• You are familiar with working in international or matrix organizations.
• You communicate fluently in English; German is a strong advantage.
• You have an analytical mindset and turn insights into concrete actions.
• You are structured, collaborative and proactive, with a strong sense of ownership.

We give it our all. The benefits for you.

• Attractive salary, 13th salary with the option to convert it into additional time off.
• Annual budget of €1,080 for Fielmann products for you and your family.
• Employee shares, capital-forming benefits and many additional perks.
• Flexible working hours and up to 60% remote work per month upon agreement with your team.
• Professional and personal development at the Fielmann Academy at Schloss Plön.
• A secure and future-oriented work environment that combines innovation, growth and a strong team culture.

Are you looking for an environment where you can contribute your expertise and grow long-term? Applying via our career portal only takes a few minutes. Ideally, please also indicate your preferred start date and salary expectations. We’re looking forward to getting to know you! Your contact in recruiting is Torben Berndt.

Fielmann is one of the largest family-owned companies in Europe and the third-largest company in the optical industry. We stand for quality, reliability and modern craftsmanship. With our omnichannel model across eyewear, contact lenses and hearing systems, we actively shape the future of the industry. Show us your strengths. Join us. Apply now.