Product Marketing Manager Motorcycle - North Europe (m/f/d)

We are looking to fill the position of a qualified Product Marketing Manager Motorcycle - North Europe (m/f/d) as soon as possible. 

 

Tasks / Responsibilities: 

Marketing 

• Marketing of key products using a variety of marketing tools and initiatives. 

• Development of media plans with a special focus on local specialized media and influencers. 

• Organization and execution of local product testing events. 

• Lead the planning and organization of local trade shows. 

• Use centrally provided marketing assets to create local POS materials. 

• Develop and organize sell‑in contests and incentive programs for dealers. 

• Manage existing partnerships and identify and establish new collaborations. 

• Prepare, monitor, and optimize the marketing budget with a strong focus on achieving the highest possible ROI. 

• Coordinate with the PR department to ensure appropriate media coverage. 

• Primary responsibility for activities in the Central region (DACH + Nordics), while also identifying synergies and efficiencies with other regions in NORTH Europe – North region (UK/Ireland) and East region (Poland, Czech Republic, Hungary, Slovakia, Baltics). 

• Coordinate with the MC Marketing Manager SOUTH Europe to identify synergies and cost efficiencies that can benefit the entire European region. 

 

Motorsport 

• Support the Race Product Manager with the administrative coordination of Bridgestone’s European racing activities. 

• Support local racing activities and events in the DACH region. 

 

Required Qualifications and Professional Experience 

Education, Master’s degree, other certifications: 

• Completed commercial/vocational training and/or a university degree in Marketing, Business Administration, Communications, or a comparable field. 

 

Professional Experience: 

• Experience in the motorcycle industry, ideally with strong product and market knowledge. 

• Relevant marketing experience in a similar position. 

 

Technical / Functional Skills: 

• Solid MS Office skills (Excel, PowerPoint, Outlook). 

 

Language Skills: 

• Business-fluent German and English, both written and spoken. 

 

Soft Skills / Behavioral Competencies: 

• High level of initiative, sense of responsibility, and strong team orientation. 

• Excellent analytical and organizational skills combined with a structured, solution-oriented approach. 

• Strong communication and networking capabilities. 

• Ability to quickly understand complex matters and translate them into clear actions. 
• Willingness to travel for occasional business trips