Senior App Growth Marketing Manager (All Genders)

We're seeking a Senior App Growth Marketing Manager to drive our app's growth across multiple channels in a dynamic matrix organization. This role focuses on strategic coordination rather than direct execution, emphasizing cross-functional leadership, data-driven strategies for User Acquisition, Retention, and Monetization, plus ownership of key frameworks and budgets

Key Responsibilities

• Coordinate app growth across channels (e.g., Paid, Organic) owned by marketing teams; provide horizontal leadership without direct authority in matrix structures.
• Single Point of Contact between Business and Product: Collect and prioritize requests for product development.
• Own measurement & reporting frameworks, including full ownership of MMP tool AppsFlyer with data analysis, A/B testing, and KPI tracking (e.g., CAC, LTV, Retention).
• Build App Center of Excellence to develop expertise in functional areas for executing the Growth Plan.
• Manage full App Marketing & Promo Budgets; lead commercial plan for UA, Retention/Engagement, and Web2App Migration.