Lead Retail Media Account Manager (All Genders)

Client Management:

• Build and maintain strong, long-term relationships with partner brands.
• Serve as the primary point of contact for key partner accounts.
• Understand partner objectives and translate them into effective, data-driven media strategies focused on clear ROI.
• Lead key strategic meetings with partners and internal teams.

Media Planning and Campaign Management:

• Work closely with partners to devise co-branded media strategies that deliver against mutual objectives.
• Collaborate with creative, in-house offline, digital, and analytics teams for flawless campaign execution.
• Define and coordinate media and creative briefs with partner brands.
• Coordinate the strategic response to briefs with our in-house offline, digital, onsite, and CRM teams.
• Define and refine processes and workflows for all co-branded campaigns.
• Monitor media performance, utilizing strong data literacy to analyze results, optimize campaigns against partner KPIs, and maximize ROI.
• Ensure all campaigns are delivered on time and within budget.
• Work with internal teams to develop and implement best practices for all co-branded activity, from audience definition through to advanced measurement.

Collaboration:

• Build and manage strong working relationships with our in-house media teams and partner brands.
• Provide guidance and oversee the work of junior account managers to ensure team success and development.
• Work closely with cross-functional teams within the marketing department to ensure seamless coordination and execution of campaigns across the entire customer journey.
• Foster a collaborative environment across different business areas to achieve strategic objectives.
• Act as a liaison between co-marketing, vendor management, creative, online marketing, and onsite teams, providing regular updates on campaign strategy and media plans.

Communication and Reporting:

• Present campaign performance and detailed ROI analysis to partner brands.
• Use data and insights to provide actionable recommendations for campaign optimizations and budget reallocation.
• Manage the post-campaign analysis (PCA) process, identifying key insights to inform future campaign strategies and drive continuous improvement.