Job details
Company
Redcare Pharmacy
Location
Remote, Germany
Employment type
Full-time
Seniority
Mid level
Primary category
Other
Posted date
19 Mar 2026
Valid through
Job description
About the Role:
You are a Lead CRM Manager within our CRM Department for Belgium. You drive the CRM strategy for the Belgian market, with a focus on personalization, automation, and data-driven customer engagement.
You work closely with cross-functional teams to optimize the customer journey, implement impactful CRM initiatives, and contribute to sustainable growth and commercial success at Redcare Pharmacy.
About your tasks:
You take responsibility for the existing customer strategy and its development potential for the Belgium market, with a focus on personalization and automation.
You are responsible for achieving revenue targets, planning advertising budgets, and implementing CRM measures in Belgium.
You keep an eye on the holistic customer journey across all marketing channels.
You plan email, push and print activities, as well as campaigns and promotions.
You ensure regular KPI monitoring and reporting – especially regarding activation rates, repurchase rates, and average basket values across different customer segments, as well as channel KPIs.
You define and optimize cross-departmental processes.