Category Analytics & Insights Manager

Category strategy & development

• Develop and execute category plans for Retail & Impulse customers, aligned with business objectives, shopper needs, and positioning Red Bull as category leader.

Insights & analytics

• Translate market trends, sales performance, and shopper insights into actionable recommendations on products, pricing, and promotions for KAM and Field Sales.
• Own key reporting deliverables (Category Updates, Distribution Reviews, Customer Scorecards).
• Lead pricing strategy and evaluate promotions to ensure premium affordability.

Space & execution excellence

• Track category performance and recommend planogram and space optimizations to drive visibility and growth.
• Use Perfect Store data to generate actions that improve distribution, chilled availability, and in-store execution in alignment with marketing.

Customer engagement

• Deliver impactful category presentations and lead customer activations and joint projects with key retail partners.

WHAT DO WE OFFER YOU?

Red Bull is more than just an energy drink. With us, there are no limits to how big you can think. We dare to push boundaries every single day – with the same mindset Red Bull athletes use to become the best at what they do.

And we have fun while doing it. We're highly professional, but we don’t take ourselves too seriously. We connect with each other, we enjoy what we do, and we’re more than just colleagues – even when the pace is high.

Things move fast at Red Bull. We’re one of the fastest-growing FMCG companies – both globally and locally. Here in Denmark, our goal is to accelerate that growth even further in the coming years. And that’s where you come in!

• You’ll become part of Denmark’s best workplace – a high-energy environment with a young, ambitious, and talented team where no two days are alike. Our office is located at Kultorvet, right in the heart of Copenhagen.
• The role comes with a competitive salary, bonus, and strong benefits such as health insurance, paid training, and pension – plus as many Red Bull events and social activities as you want to join!
• Red Bull gives you the opportunity to spread your wings and grow to your full potential.