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Job details
Company
Puma
Location
PUMA Way PEG, Germany
Employment type
Full-time
Primary category
Other
Posted date
22 Apr 2026
Valid through
Job description
YOUR MISSION
- Lead allocation, replenishment, and store planning across all European retail stores (Full Price & Factory Outlets) to maximize sell-through, full-price realization, and inventory productivity. Ensure optimal product flow and store-specific assortments aligned with local consumer demand and store formats.
- Define allocation strategy for Full Price Stores and Factory Outlets across Europe
- Drive optimal initial allocation, replenishment, and stock rebalancing between stores
- Ensure size and depth accuracy at store level to maximize conversion
- Adapt allocation flows based on store performance, climate zones, and local demand
- Implement test-and-react mechanisms across store clusters
- Own store clustering and grading (flagship/brand stores vs outlet)
- Define assortment depth and breadth per store format
- Align product allocation with store capacity, layout, and VM guidelines
- Differentiate clearly between Full Price (brand, newness, full-price sell-through) and FOC (clearance, aged stock optimization, margin recovery)
- Lead allocation strategy for Factory Outlet stores as a separate business model (S, M, L segmented)
- Optimize flow of aged inventory and carry-over stock into outlets
- Balance sell-through vs margin recovery in outlet channel
- Ensure clean segmentation between FP and FOC assortments
- Partner with merchandising on FOC-specific range planning
- Own and optimize allocation tools and systems for retail stores
- Drive automation and simplification of allocation processes
- Implement data-driven allocation logic (store grading, demand signals)
- Standardize processes across European markets
- Lead European store allocation team
- Develop a high-performance, commercially driven team culture.
YOUR TALENT
- 8–12+ years in retail allocation, merchandising, or planning
- Strong experience in store-based retail (Full Price + Outlet)
- Proven leadership across multi-country European retail environments
- Deep understanding of store economics & retail KPIs
- Strong analytical and decision-making skills
- Experience with allocation systems (SAP, Oracle, Blue Yonder, etc.)
- Ability to manage complex store networks and product flows
- Strong commercial operator, not just planner
- Thinks in store realities (space, traffic, conversion)
- Balances brand vs clearance (FP vs FOC) effectively
- Drives speed, simplicity, and accountability across markets.