Senior Data Analyst (m/f/d) (Marketing focused)

We are looking for a Senior Data Analyst (Marketing focused) who can own advanced marketing measurement end-to-end — from model design to executive-ready insights. 

You will drive analytical depth within the Marketing Intelligence team, designing and implementing measurement solutions across attribution, LTV, and marketing-mix modelling. This role combines technical hands-on analysis with strategic insight, serving as the analytical engine behind spend optimisation and long-term planning.

Key Responsibilities

• Develop, test, and refine attribution and LTV models.
• Support MMM implementation, including model design and validation.
• Conduct cost allocation analyses to quantify lifetime cost and efficiency.
• Collaborate with MarTech and data engineering teams to ensure accurate tracking.
• Present insights that influence marketing budget allocation and strategy.
• Ensure compliance with GDPR/DMA in all tracking and reporting practices.