Influencer & Social Media Manager

Who We Are

Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Currently in the beta testing phase across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.

Learn more about who we are and what we do: https://about.joybuy.com/about/

What We Offer

Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.

About The Team

You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

What you will do

• Channel Management & Operational Excellence
  • Independent management of daily social media operations for Joybuy's corporate channels (e.g., Instagram, TikTok, Facebook, LinkedIn, YouTube). Ensuring a consistent publishing frequency, coordinating content production, quality control, and community management. The goal is the sustainable expansion of reach, increased engagement, and enhanced fan loyalty and return visits.
• Platform-Specific Content Strategy & Brand Management
  • Development of channel-specific content strategies that address user needs, brand identity, and market conditions. Conceptualization of series, storytelling formats, and seasonal activations that contribute to brand awareness, relevance, and conversion. Ensuring a consistent tone and a cohesive brand appearance across all touchpoints.
• Performance Monitoring & Continuous Optimization
  • Analysis of relevant KPIs (including reach, engagement, click-through, and conversion KPIs). Identifying optimization potential regarding content formats, posting frequencies, and interaction logics. Utilizing data-driven insights to systematically increase the efficiency of communication measures and address target groups even more precisely.
• Campaign Management & Activation
  • Planning, implementation, and end-to-end management of social media campaigns to support brand initiatives, product launches, and seasonal peaks. Orchestration of creator/influencer collaborations and management of external creative resources. Responsibility for campaign performance goals, including traffic, lead, and revenue KPIs.
• Interface Management & Cross-Departmental Alignment Processes
  • Close collaboration with brand marketing, performance marketing, graphic design, PR, and product management. Ensuring a seamless flow of information and identifying synergies throughout the campaign and content lifecycle. Proactive development of new collaborative approaches to increase efficiency and maximize brand presence across all digital channels.

About you:

• Experience in managing social media handles and content strategy within e-commerce /retail
• Bachelor's degree or higher in Business, Marketing, Economics, or a related field.
• Excellent communication and influencing skills, with the ability to collaborate effectively with multiple internal and external stakeholders.
• Results-oriented, thriving in a fast-paced, data-driven environment, and skilled at managing multiple priorities.
• Fluency in English and Dutch languages, both written and spoken

At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.

Ready to apply?

Take the next step in your career, apply now and explore the opportunities we have to offer.