Planned Communications Producer

We’re looking for Planned Communications Producers to join our Global CRM team at H&M and play a key role in bringing our customer communications to life. In this role, you’ll build, configure and deliver planned communications across our owned channels; Email, Push Notifications, SMS and WhatsApp, ensuring every campaign is executed with precision, pace, and visual coherence. 

You’ll combine strong operational discipline together with a collaborative mindset - working closely with regions and stakeholders to deliver high-quality campaigns. You’ll continuously optimize performance and support a seamless, relevant customer experience across all touchpoints. 

WHAT YOU’LL DO 

Planned Communications Production 

• Build, configure and deploy planned communications across owned channels in line with approved briefs, templates and global standards. 
• Set up campaigns in the marketing automation platform with speed and accuracy, applying predefined segmentation, personalization and sequencing rules to ensure high-quality execution. 
• Validate the visual experience for each communication to secure optimal customer experience in each channel. 

Operational execution and delivery 

• Own day-to-day production timelines, ensuring campaigns are delivered on time and within agreed guardrails. 
• Manage content updates, asset swaps and last-minute adjustments, conducting quality assurance checks before deployment to secure flawless delivery and optimal channel execution.  
• Document production steps and maintain clear, structured workflows. 

Performance follow-up and iteration 

• Monitor campaign performance, flag deviations and execute predefined A/B tests and optimization adjustments. 
• Support local markets with production-related questions and provide structured feedback to Planned Communications Specialists to inform continuous improvement.