Digital Marketing Manager

Responsibilities

Strategy & Campaigns

• Develop and implement comprehensive digital marketing strategies aligned with company and brand objectives.
• Plan, manage, and optimize integrated multi-channel campaigns (Website, SEO/SEA, Paid Social, Email, Content, Marketing Automation).
• Translate business objectives into effective customer journey, funnel, and touchpoint concepts.

Performance & Management (Focus)

• Continuously monitor the performance of key KPIs (e.g., Conversion, ROI, ROAS, CAC).
• Identify and implement data-driven optimization measures (A/B testing, funnel & UX optimization).
• Prepare reports and presentations for management and stakeholders.

Content & Channels

• Responsible for content strategy, editorial planning, and channel-appropriate implementation.
• Manage SEO and SEA activities, including keyword and performance strategy.
• Ownership of digital channels and domains, ensuring a consistent brand message.

Collaboration & Innovation

• Close collaboration with brand, sales, product management, design, and IT teams.
• Manage external agencies, freelancers, and tool partners.
• Actively monitor digital trends and (Marketing and AI) tools, integrating them pragmatically.