Social Media Manager GQ Germany (All genders welcome!)

PubWorX ProCirc, a Hearst and Condé Nast partnership committed to offering scale and innovation to the magazine industry. With 200+ experts from across the industry PubWorx offers solutions to satisfy the consumer marketing, circulation management, production and paper procurement needs of any publisher - large or small.

Job Description

Social Media Manager, GQ Germany (All genders welcome!)

GQ Germany is seeking an enthusiastic Social Media Manager to lead on day-to-day social posting and social media strategy for the GQ digital team in Munich.

Reporting into GQ’s Global Audience Development Director, this role is responsible for daily posting across all social media channels, including Instagram and TikTok, and will also work in close collaboration with the video team to create social first video content. This position is also responsible for working with the editorial team on cover launches and features, commercial sponsorship deliverables and partnerships, attending and covering social rollout at events, and collaborating with audience development leads on growth strategy.
 
Along with a passion for storytelling and attention to detail, the candidate must have in-depth social media experience and a proven history of growing social audiences. The role is intended for someone who cares deeply about the important topics we cover, has strong writing skills, knowledge of analytical tools, and is enthusiastic about joining an agile team. This person has an instinct for what’s on (and off) brand, has an eye for powerful visuals, understands how data can inform a smart editorial and social strategy, and is an expert at juggling multiple projects, managing deadlines, distilling social numbers into actionable insights, and advocating for strong social content across the organization.

Primary Responsibilities:

• Day-to-day scheduling, editing and optimising of content on multiple social media platforms including Facebook, X, Instagram and Pinterest
• Master GQ Germany’s editorial tone of voice
• Work closely with editorial stakeholders to roll out cover stories and features across social media platforms
• Make content recommendations to the editorial team informed by social media trends
• Build creative assets for various social platforms
• Collaborate with video producers on ideation and creation of social first videos and franchises
• Coordinate with editors and publicists to ensure talent promotion on social
• Report on content performance and present social insights and best practices to GQ and Conde Nast’s digital and audience development team
• Brainstorm new ideas and plan rollout strategies for testing with the audience development team
• Attend events to cover social media posting

 
Requirements:

• A minimum requirement of 3-5 years social media management experience
• Passionate about existing and emergent social media platforms and growing audiences
• A strong understanding of social media trends and how to translate these into content for brands
• Familiarity of social video content and formats - experience of video strategy a bonus
• Positive team player and an enthusiastic work ethic
• Familiarity with GQ’s editorial content and tone of voice
• Strong writing and communication skills
• Good understanding of social media analytics and how to use data to inform strategy
• Experience optimising social media content for engagement and/or traffic
• Strong editorial judgement
• Excellent organisational skills, focus, and attention to detail
• An established ability to synthesise and communicate information quickly
• Must complete an edit test (writing samples are a plus)

This is what we offer you:

• An attractive workplace in the heart of Munich with good public transport connections An interesting range of tasks in a creative environment A temporary permanent position (parental leave replacement) in a future-oriented, global company Hybrid model Attractive benefits and training offers

Would you like to become part of our team? Then we look forward to receiving your meaningful application.

If you are interested in this opportunity, please apply below and we will review your application as soon as possible. Please note that due to the high level of applications we receive, it is not always possible for us to respond to each applicant in person. Should your profile fit this open position we will contact you within approximately 4 weeks.   You can update your resume or upload a cover letter at any time by accessing your candidate profile.

PubWorx is an equal opportunity workplace.
Duties and responsibilities may be adjusted based on years of experience.
Salary is also commensurate with experience.