Influencer Marketing Manager 100%(m/f/d)

Team and Responsibilities

Within our Marketing team, we develop strategies that go far beyond traditional advertising: we create meaningful connections, build an authentic community, and bring our brand to life.
Influencer marketing is a key pillar of our strategy. With this role, we take the next step: you will further develop our influencer ecosystem, strategically expand channels such as YouTube and TikTok, and strengthen long-term creator partnerships to sustainably scale our brand presence.

YOUR RESPONSIBILITIES

• Strategic Development & Channel Expansion
  You further develop our influencer marketing strategy, with a strong focus on building YouTube and TikTok as growth channels while continuously strengthening Instagram as a core platform.
• Creator Ecosystem Development
  You identify relevant creators, build long-term partnerships, and develop scalable collaboration models across YouTube, Instagram, and TikTok.
• Influencer Acquisition
  You identify, evaluate, and acquire influencers who align with our brand, positioning, and target audience.
• Campaign Management
  You plan, manage, and execute influencer campaigns end-to-end — from briefings and contract negotiations to content alignment.
• Performance Analysis & Optimization
  You analyze campaign performance based on key KPIs (reach, engagement, brand impact, sales) and derive targeted optimization measures.
• Budget Management
  You co-own the influencer marketing budget and ensure efficient, performance-driven allocation.
• Trend & Market Analysis
  You continuously monitor trends, platform dynamics, and market developments to further evolve BLACKROLL strategically.

Your profile

• You have proven experience in building and scaling influencer marketing strategies, ideally within health, fitness, sports, recovery, or wellness.
• You bring hands-on experience with key platforms such as Instagram, YouTube, and TikTok, and understand both long-form creator collaborations and short-form content formats.
• You have a strong understanding of the creator landscape and ideally bring your own network, including existing relationships with relevant influencers.
• You collaborate confidently with influencers, agencies, and partners, and have experience leading contract negotiations.
• You combine strong brand understanding with a performance-driven mindset, work data-driven, measure ROI, and continuously optimize campaigns.
• You are structured, proactive, and team-oriented, capable of managing multiple collaborations in parallel and working cross-functionally.

This awaits you with us

Recovery and recharging are important to us. We support this with 6 weeks of vacation, flexible working hours, and the option to work from home. At the same time, conscious moments of activation are part of our daily routine — in an office environment designed around healthy working. Our role-based way of working is built on transparency, clear responsibilities, and a high level of ownership, giving you plenty of room for creativity and innovative ideas. We actively encourage internal and external knowledge sharing, enabling continuous development and growth together. And yes — we also have a lot of fun as a team. In addition, we cover 70% of pension fund contributions, and our employees benefit from product discounts both internally and with external partners.

If you share the vision of BLACKROLL® and want to help shape it with us, we look forward to receiving your application. You don’t need a traditional cover letter. What matters more to us are your personal insights and your motivation.
Please answer the following questions briefly and concisely:

• How would you scale our influencer strategy?
• Which channels would you use for which types of campaigns — and why?

Your contact person

Do you have any questions?
I’m your point of contact from the People & Culture team. I’m happy that you’re interested in our company and would be glad to answer any questions you may have about working at BLACKROLL®.

Ulrike Weber
+49 (0)7141/6962-594
career@blackroll.com
(Availability: Mon/Wed 09–14 · Tue/Thu 09–17)