Senior Product Designer - Convert - M/W/X

We are the Digital & Business Factory of Accor Group, the innovation and transformation lab of the world's leading hospitality company.

With our 700 Heartists®, we bring together the best of hospitality and the best of tech & digital.

Our ambition: to offer our customers personalized, memorable, and sustainable experiences.

Here, we create new ways to travel across each of our 5,500 hotels, staying close to our 100 million customers in 110 countries. Here, we are at the heart of an extraordinary playground for digital product design and service creation, for our customers and our hotel teams.

Here, your scope will know no boundaries — so, with us, dare to make an impact on the world!

This is where your greatest challenge awaits:

Domain: Digital Factory DBF01 – Design Convert

Accor Tech & Digital designs and operates the Group's digital products, used by millions of travelers in over 110 countries, serving 5,500 hotels and 100 million customers.

We build high-impact experiences at the intersection of product, data, and artificial intelligence, with a clear ambition: to make design a strategic lever for transformation and innovation.

Reporting to the Product Design team and under the direction of the Lead Product Designer E-commerce Booking, you will contribute to the evolution of booking journeys on ALL.com (web and app), at the heart of conversion challenges.

You will work on the checkout — the decisive moment where intent becomes a reservation.

Your responsibility: design experiences that facilitate decision-making, inspire trust, and maximize conversion, with a direct and measurable impact on business performance.

You will work within a cross-functional team (Product, Tech, Business, Data, Content Design, Design System, User Research), with an active role in product decisions.

Your mission: 

You are involved end-to-end: from understanding the problem to measuring impact.

1. Frame and guide product decisions

• Challenge requirements and reframe problem statements
• Bring a user impact and business-oriented perspective
• Contribute to prioritization with Product, Tech, and Business

2. Drive data-driven discovery

• Leverage quantitative data: analytics, surveys (Qualtrics), ContentSquare
• Complement with qualitative approaches: user testing, interviews, VoC
• Identify improvement opportunities at key moments in the journey

3. Design performance-oriented solutions

• Explore, prototype, and iterate
• Define clear hypotheses and translate them into testable variants

4. Test, measure, and improve

• Contribute to A/B testing implementation
• Define objectives and success metrics upfront
• Analyze results and draw actionable recommendations

5. Raise the design standard

• Work closely with developers to ensure quality (handoff, QA)
• Leverage the Design System and contribute to its consistency
• Embed design best practices within product teams
• Promote design culture (sharing sessions, demos, internal contributions)

What we expect from a senior profile

• Ability to independently frame and structure complex problem statements
• Data-driven, impact-oriented approach and decision-making mindset
• Ability to define, track, and interpret KPIs
• Capacity to influence product decisions with clarity and credibility
• Drive to advance design practices within teams
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• Identify and formalize KPIs to track: usage / behavior / product / business

Design at Accor is evolving toward a broader role, at the intersection of user understanding, data, and artificial intelligence.

We are actively exploring:

The use of AI to accelerate discovery and design, to focus on what makes the difference: the quality of micro-decisions, attention to detail, emotion in the experience More personalized and contextual experiences

Design is no longer just about execution: it guides, influences, and accelerates value creation.

• The ability to generate, test, and iterate much faster
• A stronger role for the designer in strategic decisions