Marketing Specialist

**We are looking for you as soon as possible in full-time and are looking forward to your application.**

**As Marketing Specialist m/f/d at Industrial Application Software GmbH you are a real all-rounder in our team and your area of responsibility. With your knowledge, you make the future of companies a bit smarter every day.**

Aufgaben

• Work with marketing manager to develop and implement comprehensive advertising campaigns and strategies (online and off-line)
• Plan and support promotional events and contests
• Cultivate cross-marketing partnerships with other businesses
• Produce and share content on social media
• Optimize websites for search engines
• Analyze web traffic data
• Conduct customer surveys to gain a better understanding of market groups
• Coordinating with the organizational teams for the development and standardization of digital assets belonging to the company
• Monitoring the performance of the digital assets and providing recommendations for performance improvement
• Researching the digital trends and marketing technology tools that are aligned with digital marketing strategies, and providing implementation suggestions
• Collaborate with internal stakeholders to align digital marketing strategies with overall marketing and business objectives
• Assist in the formulation of strategies to build a lasting digital connection with.our worldwide offices
• Oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns.
• Identify trends and insights.
• Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn etc.)
• Actively help shape our tone of voice, delivering captivating brand and product messaging to our target audiences.
• Partner with internal stakeholders to create storytelling opportunities and produce content about our brand, products, and technology.
• Take charge of our PR strategy, liaising with external partners and agencies across the globe.
• Coordinate and prep executive attendance at conferences and events, including speaking opportunities.Take charge of our social media accounts; collaborate in creating fresh and compelling copy for other marketing channels

Qualifikation

• Excellent communication and interpersonal skills
• Solid knowledge of B2B technology, international trade, software and ERP
• 5 + years of PR or executive communications experience.
• Well-versed in writing for multiple digital formats—Emails, articles, blog posts, articles, social media updates, sales collateral, infographics, and others.
• 5+ years of pr & marketing experience

Benefits

• You can expect individual induction and training in our dynamic working environment and in our software caniasERP
• We offer you design and development opportunities in a globally active company
• You can expect a performance-related salary
• We offer you interesting projects and quick assumption of responsibility
• Open communication and short decision-making processes characterize the daily routine
• A committed and cooperative team is looking forward to you
• **Interested?**
• **Then send us your application documents with the earliest possible starting date and your salary expectations.**

**If you have any questions in advance, please do not hesitate to contact us. We look forward to hearing from you!**